RESEARCH! and Hit counter

Hit count to start with- An example of hit count which could be also used on our website. I took it from: http://www.freehitscounter.org/hit-counter-html-code.php and slightly changed the code.

Research-

I read One Show Interactive Vol.10. Advertising's Best Interactive and New Media.
[The Onle Club(2008) One Show Interactive Vol.10. New York: One Club Publishing.]

I found some enormously interesting ideas on interactivity in new media, especially liked the following ones:

1) COCK-A-DOODLE. http://www.cock-a-doodle.co.uk/

client: Everyman Institute of Cancer Research (their static website is veery predictable and stands in opposition to the doodle campaign)

agency: Poke. London

Cock-a- Doodle allows the audiences to select shape of fallus and then draw and remake it into something else, for example into funny face. When you are happy with the transformation of the selected cock, you can save it and it is later seen by others who can vote for their favourite cock-a-doodles. Audiences are also enabled to share their doodles with friends!

Very dynamic and interactive environment and similar to our intents to include drawing pad where our audiences will be able to play with our logo.

2) Silencing the Squeeks

Client Henkel

Agency DDB Brasil

There are some annoying sounds which can be removed by using spray. Simple and clever- by pressing on the sources of sound audience can switch off the sound (SOUND OFF button).

3) Snooze Control- a banner

client FedEx

agency Atmosphere BBDO, New York

A banner that takes time from your computer clock and allows you to set an alarm. Useful!

4) Full Flame- burning website

client Full Frame Documentary Film Festival

agency McKinney, Durham

The website was burning for 3 days when a new one was being placed. Interesting way of informing that the service is under development... and food of thought how to destroy our project when it gets out of date. Should Vanitas burn as well?

And finally, quotation from Kevin Swanepel, the president of The One Club:

"Today's advertising needs to be engaging, entertaining, relevant, or it will succumb to the attention deficit disorder of today's multitasking consumer.

New media outlets and channels are coming to market (...) making it possible for advertisers to create branded content in the forms of games, videos, movies. The new communication entertains and allows one to one interaction with the consumer and the brand." (p.4).

This last sentence is important and I would like to make the project easily digestible and pleasant for the audiences... and if I have enough time I would love to make a Flash game.

here is my recent discovery

http://www.2dplay.com/