Ideas on interactivity and project

As Lucas and Dorrian (2006) wrote, the media landscape has changed recently and moved into more interactive and audience engaging. The advertising has also shifted from conventional brand communication such as television spot to approaches which collide with Public Relations.

It is no longer a one-way communication in predictable venues; advertisers are now seeking to draw the attention of the people in new surprising ways. As a result, the consumer has become invited to become involved "in something relatively new between the advertiser and consumer: a conversation" (Lucas and Dorrian, 2006:18; emphasis added). Relating to the trend described by Lucas and Dorrien I think it's good if we also try to engage our audience into a dialogue.What sort of dialogue could that be? Of course, something moderated by us, a sort of "chat" that would link with the product we want to sell, namely transience.

I have checked the exact meaning of transience and it is
1. an impermanence that suggests the inevitability of ending ordying
2. the attribute of being brief or fleeting [syn: brevity]( http://dictionary.reference.com/browse/transience)

It got me thinking about... about life that we often take for granted and forget that it might end abruptly tomorrow or any other day. Therefore we should start enjoy it consciously ASAP! And don't listen to all the advertisements which try to lure us that happiness is impossible without product X or product Y. Hey, my observation is that the less we have (in material sphere), the happier we are (or is it just me?!)

Instead of thinking about what we still need to purchase, why don't we focus on small things that give us pleasure and joy? CARPE DIEM, seize the day, start living your life fully today.
It instantly made me think of the optimistic philosophy of Epicurus- just to provide a link: http://plato.stanford.edu/entries/epicurus/)

My idea now is to sell the prospect of happiness/joy which can be attained NOT due to consumption of a particular goods as advertisers would like to convince us.

Also, I was thinking about the promotion of our online campaign. I think we could use similar way as Crispin Porter and Bogusky (http://cpbgroup.com/) agency in Burger King campaign in 2004. The link to the Subservient Chicken (www.subservientchicken.com) was sent to 30 people who in turn sent it to their friends and after few days the website was seen by thousands. After we create our campaign and place it online (ideally at least few days before the deadline) we could send an message to friends on Facebook and invite them to have a look at the link & forward it if they like it. We can also send an e-mail to everyone at uni to encourage traffic to our online campaign.

Two more things. First one is already mentioned WIKI. I really think it's cool if we set up a wiki where the users can generate and edit content. One of us will have to take care of it and moderate it. The other thing is about the stencil as in case of The Bubble Project mentioned before. As we agreed together, we will produce a stencil of an arrow which can be used by the audience to take pictures presenting the small things etc. that give them joy. The pics will be published at the website, also it would be cool if one of us takes care of receiving & placing them online. But I'm sure we will sort it out along the way.